After a long year of tremendous work, family, and relaxation it is sometimes hard to write everything down and place it into a two or three page Christmas newsletter. With the advent of such simple tools as Scribus and GIMP, along with a great online viewer like Issuu, a Christmas letter can be simplified and expanded by getting at the heart of the Christmas newsletter: letting actions speak louder than words. And as an added bonus: no postage!
Our actions are captured in our pictures, and so instead of writing a two or three page verbose newsletter highlighting awards and band concerts, show people those awards and band concerts. The newsletter should function more like a little photo magazine, with pictures telling the story so you don’t have to! Captions can fill in the background information and the necessary biography.
Last year I created a two page Christmas newsletter and sent it out as a PDF with embedded links to pictures. This year I decided to reverse the concept and have the pictures with little explanation—actions speak louder than words! So I picked out pictures from each month or big event from the past year and have been loading them into Scribus and using GIMP to do any heavier photo editing and for the best filter in the world: add border. With Scribus and GIMP I know have a 16 page photo magazine ready to hand out to any one with an internet connection!
Here’s where it gets better. Instead of attaching the PDF I am going one step further and uploading it into the Issuu viewer from issuu.com This viewer will display a standard PDF in many different ways, and can be embeded in any web page! It eases the sharing for less tech-savvy people, because the interface is very user friendly and eliminates the step of saving and opening the attachment.
I have to add the back cover and some finishing touches to my newsletter, so get cracking on yours and we’ll see how they turn out!
Where to begin when you are designing a church newsletter? I am going to be finishing up a church newsletter for The Plant that I have “story boarded,” so to speak, outlined, and I am ready to GIMP and Scribus it away.
These are the steps I have been following to come to my final design concept.
1) Keep your branding. Branding is so important to creating a cohesive, unified symbol of a church community. The newsletter should share branding with the website, the pew cards, the stationary, etc. If everything looks different it just turns cheesy.
2) Look at other examples. Church newsletters can run the gambit from spruced up letter to blown out magazine. It varies. Find some you like and…
3) Choose a mode that fits your community’s culture. Your newsletter should be an example of your church. The product should reflect the zeitgeist of the church community.
4) Open Source it. Let church members have the opportunity to send pictures or stories to you for inclusion in the newsletter.
5) Design away…
We’ll find out if they work right!

I designed the header for Black Coffee Reflections.
See Tim’s special thank you to Todd Heistand, who designed the awesome theme used on BCR and Emergent Mid-Atlantic, and myself.